The Generali Group is one of the most significant players in the global insurance and financial products market.
Generali Group since 1831 has been characterised by a strong international drive
It is a key player in Continental Europe, the biggest Life insurer and leader in direct channels, with a significant presence in all main countries
It ranks 1st in Italy and 2nd in Germany and France
It operates in mature as well as high-growth markets
It implements a multi-channel distribution strategy
- Characterised from the very outset by a strong international outlook and now present in more than 60 Countries, Generali has consolidated its position among the world's leading insurance operators, with significant market shares in western Europe - its main area of activity - and particularly in Germany, France, Austria, Spain, Switzerland and Central and Eastern Europe.